Ikaron Haor provide market entry services to help new entrant companies successfully establish and develop a presence in foreign markets. We partner with some of the worlds leading organisations and bring a worldwide network of resources to help with your global expansion.
Market Research
- Market feasibility studies
- Market overview and analysis
- Business opportunity identification
- Competitive intelligence
- Consumer research
- Questionnaire design, execution and analysis
- Qualitative and quantitative research
• In-depth interviews
• Focus groups
• Online surveys
• Mail surveys
Entry Strategy and Planning
- Develop product strategy for localisation
- Partner search
• Distributors
• Suppliers
• Joint ventures
• Franchise and Consortium
Branch Office / Subsidiary Set-Up
- Business formation
- Location set-up
- Site selection and analysis
- Interim management and hiring of staff
- Export readiness assessments
- Import/export market development
Marketing & Promotion
- Marketing communication strategy
- Public relations and media planning
- Advertising and promotional campaigns
- Product launch planning and execution
- Trade show representation